17 Dental internet Marketing Ideas
Online dental internet marketing is a good marketing strategy and marketing tactic used by dental practices and dental clinics to attract and retain new patients, as well as increase their brand awareness.
The main goal is to get potential patients to call or make an appointment online.
The best way to get patients to take these actions is to run ads on Google and Facebook, as well as to increase the ranking of your dental practice site in search engines.
Most dental patients agree that finding a dentist is very difficult. But, since Dental Marketing has shifted almost 100% to digital technologies, you may find, as someone who does dental surgery, filling your practice with patients is not easy either! In this post, we'll talk about some good digital marketing and social media marketing ideas that will help boost your dental practice.
What is dental internet marketing?
For most dentists, the question of hiring a new marketing company for dentists is fraught with some uncertainty. Gone are the days of buying IB ads and waiting for the phone to connect. Modern dental patients conduct their research online before choosing a service provider.
A competent marketing campaign begins with a well-planned, properly executed, and measurable strategy. More specifically, digital marketing strategy for your dental practice. These marketing ideas will help you start developing your dental practice.
How can I strengthen my office in my dental clinic?
Your GMP list is critical for SEO for local dentistry. Any agency specializing in dental SEO will confirm this. The first step to optimizing your brand in search engines is to approve the list.
When people need a new dentist, they search for "dental office near me" on Google on their phones or computers.
This list shows everything a potential patient might need before calling your office to make an appointment, including:
- Brand name
- Address
- Phone number
- The website
- Comments
By advertising and optimizing your ad for optimal growth, you get more opportunities to get into Google's local package - the first three ads with a map in local search results, which will really help you get more information about the map.
Over the past five years, the number of search queries for "dentist next to me" on Google has increased significantly.
If more and more people are looking for dentists like you, then why not more phone calls coming to your practice? Your competitors are more likely to benefit from this simple and highly effective strategy.
Google uses your information in the Google My Activity list to select a list that appears in local search results. If you have not yet created your account or advertised your ad, you are at a disadvantage.
Google Business Page for Dental internet Marketing
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- Complete your Google work page. You want to add as much information as possible here. The place is not suitable for complacency, but the opposite because dental marketing to be more legitimate there must be more information about you. To optimize the list of your dental office in Google, you will need to fill out all the information fully and correctly.
- Make sure your list is accurate. To gain and maintain the trust of potential patients, you also need to ensure that the details of your practice are correct and up-to-date. If you decide you want to leave early on Friday, this should be reflected in your ad schedule. Otherwise, you will have a bunch of dissatisfied customers and will begin to accumulate negative reviews, which is never good.
- Find out which keywords you want to get a rating for, and use them accordingly. Your keywords will be crucial for SEO. Without it, Google may find it difficult to sort all your practice areas
You will also need to add the following to your profile:
- Outdoor photos of your dental office
- Logo and any other brand identifiers
- Staff photos
- Before and after photos
- Information on the services provided
Add weekly to:
- New photos
- Google's new business messages
- Ask for customer feedback
How to create a dental website that attracts traffic
First impressions are important, and people will judge your practice based on your website.
By avoiding or ignoring your website, you hinder your practice and your ability to attract more potential customers on a daily basis. If you do not have a website with a good design, your efforts will be greatly hampered.
If you drive to a new place, no matter what services you provide, if the building looks doubtful from the outside, the chances of you getting inside, even if you are already there, are significantly reduced. The same can be said about your website. Imagine yourself for a second in the mind of the patient.
To make full money, you really need to invest in a web design agency specializing in dentistry. When we take the customer to digital logic, we ensure that the following requirements apply to your site:
Dentist website for mobile devices
The potential patient's first interaction with you will probably be related to your website. Most of them will find your website by searching using a mobile device.
Take a moment to ask yourself, " Does my website look good on all devices?If the answer is no and your marketing is still scratch-proof, it may be time to hire a web developer with a team of digital marketing experts.
Dental advertisement includes before and after photos
People want to see how it will look with the best teeth. Instagram Facebook, Instagram (all channels, social media) as a practitioner, you should take photos of patients before and after and show these items on your website, Facebook, and Instagram (all social media channels).
Not only will this help patients see what their results might look like, but it will also give you more content for Google indexing.
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Keep your website up to date
Your website will look more professional and secure if you have the following:
- Regularly updated with new content useful for patient education
- Video content showcasing the latest technological changes in your office
- Section for each dentist in your office, as well as a professional photo to show to patients
- Ability to exchange messages with patients directly from the site
- Pay bills online
- Prescription renewal requests are available online
- Online planning
These features are essential to the success of your dental site. However, the list does not end there.
To reach new dental patients, your website should also be:
- Fast-popular marketing statistics claim that traffic from your site will "bounce" if it doesn't load in 3 seconds or less.
- Safe-we didn't even have to say that. HEPA. Your site should read HTTPS (make sure you have a lock)
- Convenience for mobile devices-82 percent of local search queries is performed from a mobile device. Your website is basically useless if it is not suitable for mobile devices these days.
- Search engine optimization (SEO) – to get a Google rating, you will need to code your website in such a way that Google can easily identify you as a reputable specialist in the dental industry.
Dental sites that meet ADA requirements
The Americans with Disabilities Act requires certain medical facilities to provide special facilities for people with disabilities. The content on your website must be accessible to the blind and/or deaf. The website should be available for those who need to navigate using voice and screen readers.
Unfortunately, the rules for accessing the website are not as clear as one might assume. However, failure to create an ad law-compliant website may result in financial obligations for your practice and damage your brand reputation.
This free tool will help you determine if your website meets ADA requirements.
Dental SEO and content marketing
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- Provide website content that is relevant to the target users.
- Technical factors for SEO on the site: make sure you have the correct names on images, pages, etc.
- Other sites that link to you
It's best to think of SEO as a recipe. To develop dental practice organically, you need to use the right amount of each component. As you progress, you may decide to produce large batches to grow your business exponentially.
You can't just put all your eggs in one basket hoping that your traffic will go up. This is not how SEO works.
Having a large amount of high-quality content for pages and blogs is the easiest way to get free traffic to Google. Therefore, your marketing plan should include writing blog posts and adding new content monthly.
Companies that have blogs regularly have 97 percent more inbound links (HubSpot). This means that external sites refer to these sites as reliable in this area. This in turn increases search engines ' trust in you, allowing you to show higher results when potential patients search for dentists in the area.
Your customers enjoy reading valuable content published by your dentist or orthodontist. In fact, 60 percent of consumers feel more positive about the company after reading the content posted on the site.
Moreover, active blogging increases the chances of ranking your site by 43%. Can you understand why consistent and high-quality content should be an important part of your monthly marketing plan for dental patients?
Long-term patient outcome plan
For most people, a visit to the dental office is not included in the list of pleasant activities. New potential patients have questions and concerns. Solving these issues beforehand may be the key to attracting these clients to your practice.
Take, for example, such a scenario: a local resident feels that he may have caries, and knows that he needs to see a new dentist. However, he is a little worried about what might happen when he arrives. He writes his question on Google, and here's the answer. You are in the right place at the right time. He sees your local business and decides to go ahead and make an appointment with your practice.
Don't know where to start?
Dental blog and content marketing topics to help you get started:
- How can I prevent tooth decay?
- Is coal dangerous for my teeth?
- How often do I actually need to thread?
- Should dentists do X-rays?
- How can I teach my children to brush their teeth?
- Should my toothpaste contain fluoride?
- How much does it cost to clean teeth or remove a tooth?
- What is the best toothbrush to use?
There are literally thousands of topics to choose from to create a blog. You can start by answering some of the questions you hear from day to day.
Once you have answered these questions, feel free to start debunking all the random tooth myths. In addition, you can regularly post blogs to help your patients or potential patients start developing healthy dental habits. It is important that your marketing efforts are consistent.
Get directory listings
Having a list of your dental practice in local directories also plays an important role in SEO.
Links also called lists of local companies, are also an important tool for ranking your dental site in search engines.
These links from websites to your company name, address, and phone number (commonly referred to as nap). Search engines like Google considered these legitimate signals to indicate that the local business was actually legitimate.
The more links you Index on the internet, the more reliable your business listing will be. In turn, search engines increase the credibility of your ads along with your site.
According to banana, quote signals account for 10.82% of how they rank.
As you begin your journey through the business directory chain, you'll need to focus on the home directory, Google, first. Then swipe down through the list of other important directories.
Links to business catalogs of dental clinics can be divided into four categories:
- Data aggregators. are collectors of business information. These include sites such as information collection and facts. They validate local business data more thoroughly than others, so the initial setup may require more work. Many other smaller directories will extract data from sites of this type. If this information is incorrect, it will leak into smaller clues. Even if you update your information on smaller sites, larger data aggregators will replace the information again.
- Consumer catalogs give an advantage to your quote profile. Reputable sites like Yelp, Angie list, and yellow pages do more good than small, little-known directories.
- Local directories are useful to help search engines determine if you are a local dental clinic. Although they will vary by location, you can usually rely on the local business improvement Bureau and Chamber of Commerce for help to at least know your practice to gain some credibility.
- Industry reference books can help your credibility as well as your citation profile. If the catalog is categorized by target keywords in your industry, it can be of great value. Many reputable industry guides for dentists include:
- RateMDs.com
- Dental Center
- Dentist's guide
- Zocdoc
- Dentists.com
- Every dentist
- Super Dentists
- The smiling guide
Get patient reviews
We added patient reviews to the SEO department because there is a direct relationship between how many positive reviews a company has and how well its business list is displayed on maps.
Take a look at the search for"Dallas dentists". All lists of the best maps have a lot of reviews.
Local Google properties reviews have been an integral part of the site for over a decade. They don't go anywhere because customers honestly love them. Because customers love them, the same goes for Google's ranking algorithm.
We mentioned earlier that your practice will need to receive new feedback on a weekly basis. You want your reviews to display a fixed schedule. Otherwise, both the consumer and Google will question the reliability of these reviews. If you go out and get 20 ratings in one day, it won't help your card rating. According to a survey conducted by BrightLocal, 73% of consumers believe that reviews older than 3 months are no longer relevant.
Patient reviews help to establish credibility among consumers
Comments are important. In fact, 93% of people say that online reviews influence their buying decisions. This is the online equivalent of word of mouth and will help you expand your practice. Your online reputation is a big part of marketing because you only get one reputation.
As your employees get older and more mature, they realize that bad decisions can usually be avoided with a small amount of research. Now, more than ever, consumers are turning to search engines to study reviews. They want to learn from the experiences of other patients. Within a few seconds, they can view the reviews of previous patients. Your dental practice is no exception to this rule.
Social proof will give your dental practice more credibility than any advertising dollar can ever do.
The first step that patients take in search of a new Doctor is to look at the reviews. Use your existing patients to get them.
The goal is to get a steady stream of new patient feedback about your practice across multiple platforms. Again, this establishes power.
You will need notes for the following purposes:
- Google (most important)
- Screaming
- Directories that we listed earlier
How do you get feedback from your patients? Here are some suggestions:
- Engaging patients on Facebook
- Ask by email
- Set up your camera to get feedback quickly after appointments
- Get a review program like "view us now" or"platform".
Facebook, Instagram marketing
Customers expect your dental clinic to appear on social media. Instagram Facebook social media manager must have effective social media management in the following places: Like everything else, your patients will follow only pleasant pages.
If they don't take advantage of your online presence, they simply won't follow you.
No damage, no-fault.
Therefore, in order to reach more patients, you should focus on creating relevant, informative, and fun publications for your audience. Think of it as building a community and connecting with your local audience. If everything is done correctly, advertising teeth on social networks will have amazing results when using the right target audience.
How to use social media for your exercise
The use of social media can be practiced in different ways. You will need to choose some of the following methods to work in the context of how your dental practice works.
Some ideas include:
- Promotions (free teeth cleaning, teeth whitening, referral program)
- Provide links to useful information on your website
- Before and after photos
- Patient reviews (video and written)
- Short videos explaining specific treatment options and frequently asked questions.
When publishing, your ultimate goal is always to benefit your audience.
Video marketing
Video content is one of the main constants of highly rated and best dental websites. Customers like videos. As we said earlier when customers like something, Google's algorithm follows their example.
Thanks to modern technologies, you can take a video of almost any technological process that you perform in your office. In addition, customer reviews will also lead to increased traffic.
Here are some video ideas to help you get started:
- The welcome video tells the story of your office. It humanizes your brand.
- An introductory video with a doctor is a great way to earn the trust of your potential patients. This creates a face with a name.
- Video review of patients to increase traffic. Over the past few years, videos with the word "review" have been viewed for more than 50,000 years. If this statistic does not convince you, we do not know what will convince you.
- Training videos on frequently asked questions. This is the same concept as the previously mentioned blog. Adding instructional videos is a great way to prove credibility.
All the videos you have created can be published on social media pages, as well as on YouTube. Facebook Instagram ads can then be set up to reach your target patients and influence them.
Dental services advertising strategy
There are a number of effective digital advertising channels that dentists can use. The main channels of digital advertising are PPC, display advertising, remarketing, and advertising on social networks.
PPC using Google ads (AdWords)
According to the American Dental Association, nearly 45% of respondents said they don't go to the dentist because it's too expensive. One way to combat this is to advertise special offers using PPC advertising.
If you're looking for something on Google, the first few ads you'll see are related to the ad. This is a direct result of the company launching PPC advertising.
When someone is looking for a local dentist or" dentist next to me", you have to show up.
Although the process of Google ad support and optimization can be quite complicated, the shortened and overly simplified version looks like this:
- You can choose the keywords that you think are best suited to describe your service or product.
- The potential customer is looking for your keywords.
- Your ad is displayed at the top of the search page.
- You only pay when someone clicks on your ad.
- Keep track of everything that happens with ads (phone calls, forms, etc.)
Google Display Ads and remarketing
Image advertising allows you to target online users in certain places. You can also see these ads on various news sites and the links you follow from articles on Facebook.
These ads can be customized in Google ads, and the targeting is very broad. The main ways to target display ads are age, gender, location, interests, and content targeting.
You can also set up a remarketing campaign and only show ads to people who have previously visited your site, and this will allow you to reset leads if they didn't convert when they first visited your site.
Email marketing to dentists
Email marketing has one of the best conversion rates, and there is nothing like prices and conversions to generate leads online. This type of marketing is one of the easiest ways to connect with your current patients. They will consider it a privilege to use your dental office. You can send emails to remind patients of upcoming appointments, random tips, and tricks, send invoices, etc.
Most young people prefer to communicate by email, and according to Medcity, more than 90% of patients want their doctor to communicate better by email, because, let's face it, for the most part, this does not exist.
Here are some types of email that you should use:
- Dental offers/offers
- Seasonal tips and recommendations
- Announcements about Office updates and the latest technology
- Dental News
- Request referrals
- Reminder "it's time for" or "it's time for"
- Appointment reminder
Postcard marketing
While you certainly can't rely on postcards to fill your dental practice regularly, they can be of great help as part of your overall marketing strategy. Direct mail postcards are a cost-effective tool for keeping in touch with existing patients as well as sending offers or discount flyers to new prospective patients.
Depending on the region, you have one of two ways to implement your postcard strategy. You can choose a more targeted approach or hit every house in a certain radius.
The choice you choose should depend on your target market.
Wrap up
We've shared some of our ideas with you, but we know that creating a marketing plan and running a multi-channel campaign won't be an easy task for most dentists.
A successful online dental marketing campaign requires a lot of time, dedication, and consistency.
