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By investing in local SEO for dentists, How do you get patients to your practice?

The Ultimate Guide to Dental SEO: How to Drive More Patients to Your Practice

How to Drive More Patients to Your Practice

How do you get patients to your dental practice?


The ultimate guide to dental SEO will help you understand what search engine optimization is and how it can help you get more patients to your office by increasing the number of visitors who find you on Google, Yahoo, and Bing. 

While SEO for dentists may seem difficult, this simple guide will walk you through the process of finding the right keywords and developing an SEO strategy that works to attract new patients to your practice.

 Read on!

Why invest in SEO

If you run a dental practice, then you know that how many new patients you can get is directly tied to your ability to invest in your online marketing.

 By investing in local SEO for dentists, you'll have access to a more targeted audience of prospective patients as well as make sure that your website ranks high when they search for dental care services.

 Plus, if you're serious about scaling up your business and bringing in lots of new patients each month, then it makes sense to invest in a strategy that will help position your business as a leader within its niche. 

To sum it all up: Local search marketing is a powerful way for dentists with small budgets to compete against larger competitors and grow their practices using highly targeted online marketing tactics. 

It's worth noting that local SEO campaigns are becoming increasingly important because people often look for local businesses before searching on Google or other general search engines.

The Basics

The SEO field is rapidly growing and your dental office should take advantage of these changes by learning all you can about SEO for dentists.

 First, start by identifying keywords that are highly searched by patients in your local area. Local SEO for dentists. Then begin optimizing key phrases throughout your website.

 A keyword can be placed within a website’s copy, title tags, URL, and headers. Using a variety of synonyms will help rank in multiple spots on search engine results pages (SERPs).

 As a rule of thumb use one keyword per page; try to use a different word or phrase when targeting similar practices. Continue reading for more information about web design tips for increasing dental SEO and driving more customers to your practice.


Web Design Tips for Dentist SEO & Ranking High in Google with Dental E-Commerce Websites ... Web design is essential for attracting an audience and converting them into paying patients.

 Follow these best SEO tips for dentist websites when building yours ... By now you have a high-ranking dental e-commerce website but what about traffic? 

Receive hundreds of new visitors each month from our free Facebook advertising program. This provides an additional traffic source not to mention it helps spread awareness of your business online through viral marketing techniques using patient testimonials and likes generated via likes generation software among other things!

 All services are 100% free! Our main services - Social Media Marketing, Free Advertising Services & General Internet Marketing Help!

Keyword Research

There are many factors that contribute to where your dental practice website ranks in local search results.

 One of those factors is your website's keywords and their corresponding page rank. Before getting into any other aspects of digital marketing for dentists, it's important to analyze how well your current website aligns with popular search terms related to dental practices in your area or on a national level. 

The Google Keyword Planner tool provides estimates for keyword searches on a variety of topics, including dentistry-related ones. To access it, simply click here

Although we don't recommend focusing only on keywords and not building out useful content (even if it gets no views), it's still good data for our purposes here.

 Simply enter your city name, state name, or zip code into the location and then select a dentist from the topic. Next, you'll see a list of relevant keyword phrases. 

Use these to come up with potential keywords for each post you write. If you're struggling to come up with ideas, try doing some competitive research by checking out posts similar to yours on blogs in your industry and see what keywords they use most often.

Meta Tags and Title Tags

Try going to Google and searching your keyword phrase + dentist (ie SEO dentist). If you see an ad from a dental practice, that's probably a sign that you are up against the tough competition.


That said, an expensive display campaign can be useful as a test for your SEO efforts and to gauge how many people find you through AdWords versus your organic search ranking. Start with locally-targeted keywords in addition to city/state, and then branch out based on results. 

For example, if you're in Los Angeles and have found success with SEO services in Los Angeles but not SEO services, try targeting SEO in Los Angeles. A few extra bucks for clicks might help you discover what works best!

Internal Linking

To help your website rank well for local searches for dentists, you should internal link pages on your site. 

As a dentist, you have most likely been using internal links in your practice for years and should continue using them. Internal linking includes linking text from one page of your site to another within that same site. 

When you do so, it tells Google that those pages are related, even if they're not physically linked on your website.

 Although Google does not explicitly state that internal links affect a site's ranking in local search results (which is good news!), there is still enough evidence that I would recommend keeping an internal linking strategy in place at all times. 

It doesn't hurt to try! The best way to use internal links is by adding relevant keywords as anchor text when linking between pages on your own site. 

Doing so will tell Google that these two pages are related and therefore can be used together in their algorithm for showing search results.

 Make sure any keywords used as anchor text make sense in context with what you're trying to achieve with each particular link. 

For example, if you were going to write a paragraph about root canal treatment and wanted to include a link out at some point, don't just add root canal as anchor text without thinking about what else it says about your content!

Local Marketing

Taking your marketing local can be one of your best strategies. Local SEO for dentists is one of the most effective methods of driving more patients to your practice in 2018. 

It all starts with a review, rating, and local listing strategy that targets patients in your immediate area, allowing you to drive them directly back to your website from Google's search results.

 You'll want not only to collect reviews but also to generate new ones by showcasing certain services as best bets or promoted posts... To maximize success with local search marketing, get started today! 

Content Curation

Curate content related to your area of expertise, whether it's health and wellness (for dentists), business (for lawyers), or something else. 

The process of curating content can be much easier than creating original content, but also offers you an opportunity to showcase your unique personality. It is also a great way for people in your niche to find and connect with you.

 If they see that you're helping others find valuable resources, they might just decide to follow you on social media or visit your website more often. Try using Twitter as a curation tool! 

Tweet a quote about dentistry or dental health in addition to linking out to an informative resource about preventing oral diseases or a helpful infographic about how regular checkups can improve overall health.


By adding value to what you tweet, followers will appreciate your contributions and are likely to retweet them. 

This will help get your tweets in front of even more eyes. Also consider setting up Google Alerts so that when new information becomes available online, you'll know right away so that you can share it with your followers. 

You could even set up a separate email account specifically for handling curated content - if nothing else, doing so will help keep things organized!

Social Media Marketing

There are different kinds of social media marketing which include, business pages, group pages, community pages, blogs, and much more. Each kind has different ways to create social relationships and attract your target market.

 Dental practices that would like to try their hand at social media for dentists should focus on one or two platforms. If you’re not sure where to start then check out our #dentistmarketing tips for more information on which ones will work best for your practice. Once you know what platform(s) to use, choose a few keywords that describe your dental services and type them into search engines.

 Then see what social media sites come up first (if any). These sites might be worth investing in because they are popular with people who might need dental services.

 It’s important to take advantage of social media for dentists because it can lead to increased website traffic as well as online reviews about your dental practice from happy patients.